The Tourism Cochrane Association is a committed industry player that strives to promote the Town of Cochrane on a regional, national, and international stage; with a goal to increase visitation and enhance economic impact for the industry and its membership.
Tourism Cochrane was seeking a qualified and committed team, capable of expanding the reach and frequency of its tourism products, services, and experiences. The client wishes to promote its membership, showcase local events, and sell a variety of tourism packages to its primary audience; through a strategic advertising campaign. A campaign that is expected to expand through intermittent phases.
Key Initiatives
- Development of an online presence that speaks directly to the campaign and its objectives
- Dedicated social mediums used to support campaign initiatives, set to create engagement amongst a target audience
- A set of design elements that are used to promote the campaign message
- The production of video modules for winter experiences
- The production of video modules for summer experiences
Casa di Media Productions is a collaborative partner for the video production portion of this project initiative.
Fat Black Cat Studio is a collaborative partner for the branding portion of this project initiative.