Staff members had the opportunity to design, coordinate and implement a seasonal Northeastern Ontario snowmobile campaign. The two-month campaign was dedicated solely on promoting a contest that would enable a winner and guest to ‘conquer the Gold Rush Tour’ – a historic snowmobile loop tour in Northeastern Ontario.

The campaign used a dedicated web presence, professional customer displays, magazine advertising and a full online advertising presence to enhance its reach and frequency. Over five thousand registrants entered the contest within the two-month span.

The branding flow of the campaign made for a successful attempt at marketing the historic Gold Rush Tour and this contest.

Claude Aumont – Ontario Tourism