As part of the campaign deliverables, we have produced a series of animated explainer videos that help to educate and instructs why, how, and where to apply for Ontario ECE Grant’s program funding – with a call to action to the website.

The moving artwork has served a variety of purposes, spreading the campaign message to increase its reach and frequency through high traffic mediums – showcased or advertised on YouTube, Facebook, relevant program websites, and in targeted public relations initiatives.

In this video, you will learn about Mila – a childcare provider who owns an unlicensed home childcare program. See how Ontario ECE Grants can help her become a Registered Early Childhood Educator and build the credibility of her small business.