Northeastern Ontario

Throughout the RTO transition, our team had the opportunity to design, coordinate and implement a seasonal Northeastern Ontario snowmobile campaign.

The two-month campaign was dedicated to promoting a contest that would enable a winner and guest to ‘conquer the legendary Gold Rush Tour’. A historic snowmobile loop in Northeastern Ontario.

Key Initiatives

  • The legendary adventure brand concept was used throughout the campaign
  • A website landing page was built to promote the contest and collect submissions
  • Over 5,000 registrants entered into the contest
  • Branded displays were prepared for attendance at snowmobile tradeshows
  • Magazine advertising in OSM Magazine
  • Digital takeovers on Sportsnet websites

Social Share

Share on facebook
Share on twitter
Share on linkedin