Throughout the RTO transition, our team had the opportunity to design, coordinate and implement a seasonal Northeastern Ontario snowmobile campaign.
The two-month campaign was dedicated to promoting a contest that would enable a winner and guest to ‘conquer the legendary Gold Rush Tour’. A historic snowmobile loop in Northeastern Ontario.
Key Initiatives
- The legendary adventure brand concept was used throughout the campaign
- A website landing page was built to promote the contest and collect submissions
- Over 5,000 registrants entered into the contest
- Branded displays were prepared for attendance at snowmobile tradeshows
- Magazine advertising in OSM Magazine
- Digital takeovers on Sportsnet websites