As part of the campaign deliverables, we have produced an animated explainer video that helps to educate about the Healthy Kids Community Challenge, Power Off and Play initiative – with a call to action to the program’s social mediums.

The moving artwork has served a variety of purposes, spreading the campaign message to increase its reach and frequency through high traffic mediums – showcased or advertised on YouTube, Facebook, relevant program websites, and in targeted public relations initiatives. Click here to watch the French version.