Our team, in partnership with Markey Consulting and Karen Jones Consulting, had the opportunity to lead a grassroots initiative to take the first step in making Northeastern Ontario the World’s Best Snowmobile Destination.

Snowmobile footage was collected and recycled to create a compelling video for the project. We were also tasked with producing some new footage, including several interview segments with regional snowmobile stakeholders.

The video style is compelling and informational. It was developed to entice regional snowmobile stakeholders to react and to get involved in the project. The call to action was a survey, found on the snowmobilenorth.com website that we also had the opportunity to develop.