The Timmins Chamber of Commerce was seeking a qualified and committed team, capable of reimagining the FIIT brand and solidifying its reach and frequency, to boost its regional presence, and increase engagement. The main objective was to promote and leverage partnerships within the membership, in hopes of creating lead generation to its primary, pre-determined target audience; through a bold and strategic advertising campaign.
We gathered a dynamic team that was comprised of bilingual communications specialists, designers, developers, content creators, photographers, and producers, who took on every aspect of the project; on time and with quality.
The collaborative team was comprised of members from Maim Design, Katelyn Malo Photography, Casa di Media Productions, along with our team at Detail Media.
Key Initiatives
- The creation of a campaign concept to help guide the marketing campaign to successful outcomes.
- Development of an online presence that speaks directly to the campaign and its objectives
- Dedicated social mediums used to support campaign initiatives, set to create engagement amongst a target audience
- A set of bold design elements that are used to promote the campaign message
- Over a hundred authentic photographs of Timmins businesses, organizations, products and services.
- A set of video production modules that speak to finding products and services locally.