Our team was asked to develop a set of Highway 11 billboard concepts for the Elk Lake Eco Centre. The Eco Centre selected one that focused on their target markets and how the centre is available year-round.

Since the main lodge is beautiful and so inviting, we felt that it should take up most of the billboard space.

In addition to the approved billboard, we’ve added a few other concepts that we liked and had provided to the Eco Centre, as well as a few promotional designs that were created to push their seasonal packages.