Aventure Nord, in partnership with Destination Northern Ontario, were requesting a set of staging billboards for their 3,000 kilometres of ATV, adventure bike, and snowmobile trails.
We set out to develop a split board that would separate winter from summer, and included QR code call to actions, which sends the rider directly to the specific community trails page. A listing of accommodations, restaurants, gas stations, and points of interest can be found on the Aventure Nord website.
In addition to the billboard designs, we also created concepts for trail headers and trail markers. These have yet to be utilized; however, the artwork flows nicely and follows the look and feel of the printed billboards.