Tourism Timmins required a refreshed visual identity that respected the familiarity of its existing brand while improving its versatility across modern communication channels. Rather than creating a new identity, we refined the logo system to strengthen its visual impact, improve scalability, and ensure consistent application across digital, print, signage, merchandise, and promotional materials. The refreshed identity later served as the foundation for a redesigned tourism website and a professionally produced destination lookbook, creating a consistent visitor experience across every touchpoint.

The updated brand assets were developed in multiple formats and configurations, providing Tourism Timmins with a flexible identity system capable of supporting destination marketing initiatives while maintaining the recognition and equity built within the existing brand. Together, these initiatives established a cohesive brand ecosystem that continues to support tourism promotion, visitor engagement, and future marketing efforts.

In collaboration with Fat Black Cat Studio, we developed a refreshed visual identity that established the foundation for Tourism Timmins’ broader brand ecosystem.