The coordination and delivery of a complete marketing campaign that creates awareness and engagement for a membership of mining service and supply companies in Northern Ontario.
MineConnect was seeking a qualified and committed team, capable of expanding the reach and frequency of its partners and members, to increase engagement, and boost its social media presence. The client wished to promote its membership and create lead generation to its primary, pre-determined target audience; through a strategic advertising campaign.
Key Initiatives
- The delivery of a project management plan is included with all campaign services
- Development of an online presence that speaks directly to the campaign and its objectives
- Dedicated social mediums used to support campaign initiatives, set to create engagement amongst a target audience
- Dedicated search and display mediums used to support campaign initiatives, set to create engagement amongst a target audience
- A set of design elements that are used to promote the campaign message
- Infographic styled reports are prepared at the completion of each marketing campaign