District School Board Ontario North East required a cohesive visual identity for its Specialist High Skills Major (SHSM) program that could represent multiple career sectors while maintaining a consistent and recognizable brand. We helped develop a comprehensive identity system that included a primary program logo, sector-specific badges, supporting visual assets, merchandise concepts, and a detailed brand toolkit to guide consistent implementation across digital, print, and promotional materials.

Designed with flexibility and long-term use in mind, the branding system allows each SHSM sector to maintain its own distinct identity while remaining connected under a unified program brand. The result is a scalable identity that strengthens program recognition, supports student engagement, and provides the District School Board Ontario North East with a professional visual foundation for future communications.

This project was completed in collaboration with Fat Black Cat Studio, resulting in a comprehensive visual identity system that supports the SHSM program across digital, print, merchandise, and promotional applications.