Snowmobiling footage was collected and recycled to create a compelling video for Building the World’s Best Snowmobile Destination project. We were also tasked with producing some new footage, including several interview segments with regional snowmobile stakeholders.

The video style is compelling and informational. It was developed to entice regional snowmobile stakeholders to react and to get involved in the project. The call to action was a survey, found on the website that we also had the opportunity to develop.

We managed to get what we needed out of the video’s publishing. Interest for filling in the essential stakeholder survey increased, and the demand for more information also saw an influx. This video is the first step in the project’s work plan. We are proud to be a part of it all.

Jamie Dallaire – Detail Media