Detail Media recently had the opportunity to attend the second annual Canada Shared, Canada Squared event in London, UK. An experience of a lifetime, taking it all in and learning from this adventure.
In late December, Detail Media was contracted by WildExodus Adventure to attend the Canada Squared event. We were hired to discuss and promote the WildExodus Glamping Canadian Signature Experience to travel trade companies who are currently operating in the UK, selling high end adventure to their current markets. A strong interest of the International market made WildExodus reach out to Detail Media.
- Event date: February 27th, 2014
- The morning workshop included roundtable discussion with guest speakers, mainstream travel agents and media groups.
- The evening session included a three-hour showcasing of the Glamping in the Boreal Forest adventure, speaking with over twenty different travel consultants, receptives and media.
- The day event ended with a wine and cheese networking session.
The morning workshop offered an opportunity for us to interact with other Canadian Signature Experience members as well as to listen and learn from event guest speakers, receptives, travel consultants and media.
The evening showcase was very busy, with travel agents and media from the UK, Germany and France consistently streaming through the door. Each Canadian Signature Experience had their own display table. Before arriving, we had prepared a formal slideshow of Glamping with WildExodus details. This worked very well as it introduced all to the experience and was used as a conversation piece.