This week’s marketing 101 example pulls at some emotional heartstrings. It’s the new fad in marketing. Giveaway some things, personalized things and make sure you record it. Then turn it into a viral video. It’s a simple combination that works all too well. Congratulations TD, you almost had yourself a new customer.
In all seriousness, you got to love the personalized aspect of the video. The ‘thanking’ machine handed out personal gifts that really hit home for many of the customers. Being huge baseball fans, we especially liked Blue Jays fan, Michael get to throw out the first pitch at Rogers Centre. Nice! Sometimes, a company just gets it right.