RIDE THE NORTH | CAMPAIGN
Introducing Ride The North; a dedicated Northeastern Ontario brand that promotes regional motorcycle touring. Detail Media staff were responsible for the first developments of the well-rounded brand name and product. Ride the North once segmented the region into nine self-guided motorcycle tours; spanning from Cochrane to Georgian Bay.
Many hours of research and product development was done to incorporate all roadside amenities that cater to the motorcycle market. The two main fulfillment pieces were interactive tours maps on a website landing page, and a hard copy motorcycle guidebook.
Jamie really got the brand kickstarted in a positive way. Developing a working website with interactive maps filled with the perfect riding amenities. It has grown since then. Thanks in part to Jamie and his team.
Claude Aumont – Ontario Tourism